.ffn{--ffn-red:var(--brand-red);--ffn-red-fill:var(--brand-red-soft);--ffn-amber:#d99a1e;--ffn-amber-fill:#fff6df;--ffn-green:#1f9d57;--ffn-green-fill:#e8f7ee;--ffn-ease:cubic-bezier(0.22,0.61,0.36,1);background:var(--ds-surface-0)}.ffn-head{text-align:center;max-width:760px;margin:0 auto}.ffn .ffn-eyebrow{margin:0 0 10px;font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--brand-red)}.ffn .ffn-title{margin:0;font-size:clamp(28px,3.4vw,44px);line-height:1.1;color:var(--ds-text-strong)}.ffn .ffn-title span{color:var(--brand-red)}.ffn-track{display:none}.ffm{padding:var(--ds-section-y) 16px}@media (min-width:1024px){.ffm{display:none}.ffn-track{display:block;position:relative;height:calc(100vh + 5 * 55vh)}.ffn-sticky{position:sticky;top:0;height:100vh;min-height:700px;overflow:hidden}.ffn-inner,.ffn-sticky{display:flex;align-items:center}.ffn-inner{width:100%;flex-direction:column;gap:clamp(20px,3.4vh,40px);padding-top:56px}}@media (min-width:1024px) and (max-height:820px){.ffn-funnel{zoom:.84}}.ffn-funnel{position:relative;flex:none}.ffn-svg{position:absolute;left:0;overflow:visible}.ffn-g{--tone:var(--ffn-red);--fill:var(--ffn-red-fill);transform-box:fill-box;transform-origin:center;transition:transform .7s var(--ffn-ease),opacity .7s var(--ffn-ease),filter .7s var(--ffn-ease)}.ffn-g[data-tone=amber]{--tone:var(--ffn-amber);--fill:var(--ffn-amber-fill)}.ffn-g[data-tone=green]{--tone:var(--ffn-green);--fill:var(--ffn-green-fill)}.ffn-g polygon{fill:var(--fill);stroke:var(--tone);stroke-width:1.5;stroke-linejoin:round}.ffn-g line{stroke:var(--tone);stroke-width:1.4;stroke-dasharray:4 4}.ffn-g.is-next{opacity:.42;filter:saturate(.3)}.ffn-g.is-past{opacity:.78}.ffn-g.is-active{transform:translateY(-5px) scale(1.02)}.ffn-split{position:absolute;top:0;left:0;right:0;display:flex;justify-content:space-around}.ffn-pill{display:inline-block;padding:4px 12px;border-radius:999px;font-size:12.5px;font-weight:700}.ffn-pill--paid{background:var(--brand-red-soft);color:var(--brand-red)}.ffn-pill--organic{background:#e8f7ee;color:#1f9d57}.ffn-layer{position:absolute;left:50%;display:flex;align-items:center;justify-content:space-around;gap:12px;padding:0 28px;transition:transform .7s var(--ffn-ease),opacity .7s var(--ffn-ease)}.ffn-layer.is-next{opacity:.4}.ffn-layer.is-active{transform:translateY(-5px)}.ffn-chips{display:flex;gap:14px;justify-content:center}.ffn-chip{display:flex;flex-direction:column;align-items:center;gap:4px;transition:transform .5s var(--ffn-ease) var(--d,0s),opacity .5s var(--ffn-ease) var(--d,0s)}.ffn-layer.is-next .ffn-chip{transform:translateY(6px) scale(.85);opacity:.6}.ffn-layer.is-active .ffn-chip{animation:ffn-pop .6s var(--ffn-ease) var(--d,0s) both}@keyframes ffn-pop{0%{transform:translateY(8px) scale(.8);opacity:0}to{transform:none;opacity:1}}.ffn-chip-ico{display:grid;place-items:center;width:34px;height:34px;border-radius:10px;background:var(--ds-surface-0);color:var(--ds-text-strong);box-shadow:0 0 0 1px var(--ds-line-soft)}.ffn-chip-label{font-size:10.5px;font-weight:600;color:var(--ds-text-strong);white-space:nowrap}.ffn-caption{max-width:190px;font-size:12.5px;font-weight:700;line-height:1.3;color:var(--ds-text-strong)}.ffn-notes{list-style:none;margin:0;padding:0}.ffn-note{position:absolute;width:240px;translate:0 -50%;opacity:0;color:var(--ds-line);transform:translateY(14px);transition:opacity .6s var(--ffn-ease),transform .7s var(--ffn-ease),color 1.1s var(--ffn-ease) .15s}.ffn-note--right{left:calc(100% + 40px)}.ffn-note--left{right:calc(100% + 40px);text-align:right}.ffn-note.is-on{opacity:1;transform:none;color:var(--ds-text-strong)}.ffn-note:before{content:"";position:absolute;top:50%;width:calc(var(--reach) - 12px);border-top:1px dashed var(--ds-line);transform:scaleX(0);transition:transform .7s var(--ffn-ease) .12s}.ffn-note--right:before{right:calc(100% + 10px);transform-origin:right}.ffn-note--left:before{left:calc(100% + 10px);transform-origin:left}.ffn-note.is-on:before{transform:scaleX(1)}.ffn .ffn-note-title{margin:0 0 4px;font-size:19px;line-height:1.25;color:inherit}.ffn-note-num{margin-right:4px;font-size:13px;color:var(--brand-red)}.ffn .ffn-note-line{margin:0;font-size:14px;line-height:1.5;color:var(--ink-2)}.ffn-note:not(.is-on) .ffn-note-line{color:var(--ds-line)}.ffn-progress{display:flex;align-items:center;gap:8px}.ffn-dot{width:8px;height:8px;border-radius:50%;background:var(--ds-line);transition:background-color .4s var(--ffn-ease),width .4s var(--ffn-ease)}.ffn-dot.is-on{width:22px;border-radius:999px;background:var(--brand-red)}.ffn-count{margin-left:6px;font-size:12.5px;font-weight:700;font-variant-numeric:tabular-nums}.ffm .ffn-head{margin-bottom:32px}.ffm-list{list-style:none;margin:0;padding:0;display:grid;gap:22px}.ffm-stage{--tone:var(--ffn-red);--fill:var(--ffn-red-fill);display:grid;justify-items:center;gap:10px;text-align:center;opacity:0;transform:translateY(18px);transition:opacity .6s var(--ffn-ease),transform .6s var(--ffn-ease)}.ffm-stage[data-tone=amber]{--tone:var(--ffn-amber);--fill:var(--ffn-amber-fill)}.ffm-stage[data-tone=green]{--tone:var(--ffn-green);--fill:var(--ffn-green-fill)}.ffm-stage.is-in{opacity:1;transform:none}.ffm-shape{width:var(--w);min-height:78px;display:grid;place-items:center;padding:12px 8%;background:var(--fill);border:1.5px solid var(--tone);border-radius:14px 14px 26px 26px}.ffm-split{width:100%;display:grid;grid-template-columns:1fr 1fr;gap:8px}.ffm-split>div{display:grid;justify-items:center;gap:10px}.ffm-split>div+div{border-left:1.5px dashed var(--tone)}.ffm-split .ffn-chips{flex-wrap:wrap;gap:10px}.ffm-text{max-width:420px}.ffm .ffn-note-title{color:var(--ds-text-strong);font-size:17px}@media (max-width:420px){.ffm-shape{width:calc(var(--w) + 4%);padding-inline:4%}.ffm-split .ffn-pill{font-size:11px;padding:3px 8px}}@media (prefers-reduced-motion:reduce){.ffn-track{height:auto}.ffn-sticky{position:static;height:auto;padding:var(--ds-section-y) 0}.ffm-stage,.ffn-chip,.ffn-g,.ffn-layer,.ffn-note{opacity:1!important;filter:none!important;transform:none!important;animation:none!important;transition:none!important}.ffn-note{color:var(--ds-text-strong)}.ffn-note:before{transform:none}.ffn-note .ffn-note-line{color:var(--ink-2)!important}.ffn-progress{display:none}}.ffn-layer:has(>.ffn-chips+.ffn-chips){display:grid;grid-template-columns:1fr 1fr;gap:36px;width:440px!important;margin-left:-220px!important;padding:0 18px}.ffn-layer>.ffn-chips+.ffn-chips{gap:6px}.ffn-dot{width:6px;height:6px;box-shadow:none;background:var(--ds-line-soft)}.ffn-dot.is-on{width:16px;box-shadow:none;background:color-mix(in srgb,var(--brand-red) 30%,#fff)}.ffn-count{font-weight:600;color:var(--ds-text-muted);opacity:.7}.ffn-g.is-active{filter:none}.ffn-progress{display:none!important}.ffn-chip-ico img{width:20px;height:20px;-o-object-fit:contain;object-fit:contain}@media (min-width:1024px){.ffn--split{--ffn-note-w:min(440px,calc(100vw - 580px))}.ffn--split .ffn-funnel{margin-right:calc(var(--ffn-note-w) + 56px)}.ffn--split .ffn-note--right{left:calc(100% + 56px);width:var(--ffn-note-w);padding:10px 16px;border-left:3px solid transparent;border-radius:0 12px 12px 0;transition:opacity .6s var(--ffn-ease),transform .7s var(--ffn-ease),color 1.1s var(--ffn-ease) .15s,background-color .5s var(--ffn-ease),border-color .5s var(--ffn-ease)}.ffn--split .ffn-note:before{width:calc(var(--reach) + 2px)}.ffn--split .ffn-note.is-current{background:var(--ds-surface-1);border-left-color:var(--brand-red)}.ffn--split .ffn-note-title{font-size:18px}.ffn--split .ffn-note-line{font-size:14px}}.ffn-note{translate:none;transform:translateY(calc(-50% + 14px))}.ffn-note.is-on{transform:translateY(-50%)}@media (prefers-reduced-motion:reduce){.ffn-note{transform:translateY(-50%)!important}}.ffn-note-badge{display:none}@media (min-width:1024px){.ffn--split .ffn-note{--tone:var(--ffn-red);--fill:var(--ffn-red-fill)}.ffn--split .ffn-note[data-tone=amber]{--tone:var(--ffn-amber);--fill:var(--ffn-amber-fill)}.ffn--split .ffn-note[data-tone=green]{--tone:var(--ffn-green);--fill:var(--ffn-green-fill)}.ffn--split .ffn-note--right{display:flex;align-items:center;gap:14px;padding:8px 16px 8px 10px;border:1px solid var(--ds-line-soft);border-radius:16px;background:var(--ds-surface-0)}.ffn--split .ffn-note-badge{display:grid;place-items:center;flex:none;width:44px;height:44px;border-radius:12px;background:var(--fill);color:var(--tone);transition:background-color .5s var(--ffn-ease),color .5s var(--ffn-ease)}.ffn--split .ffn-note-body{min-width:0;flex:1}.ffn--split .ffn-note-title{display:flex;align-items:center;gap:8px;margin:0 0 2px;font-size:17px}.ffn--split .ffn-note-num{order:2;margin:0 0 0 auto;padding:2px 8px;border-radius:999px;background:var(--fill);color:var(--tone);font-size:11.5px;font-weight:700;letter-spacing:.04em}.ffn--split .ffn-note-line{font-size:13px;line-height:1.4}.ffn--split .ffn-note--right:before{right:100%;width:calc(var(--reach) + 12px);border-top-color:color-mix(in srgb,var(--tone) 45%,transparent)}.ffn--split .ffn-note:after{content:"";position:absolute;left:-5px;top:50%;width:10px;height:10px;border-radius:50%;background:var(--tone);box-shadow:0 0 0 2px var(--ds-surface-0);transform:translateY(-50%) scale(0);transition:transform .4s var(--ffn-ease) .5s}.ffn--split .ffn-note.is-on:after{transform:translateY(-50%) scale(1)}.ffn--split .ffn-note.is-current{border-color:var(--tone);background:color-mix(in srgb,var(--fill) 55%,var(--ds-surface-0))}.ffn--split .ffn-note.is-current .ffn-note-badge{background:var(--tone);color:#fff}.ffn:not(.ffn--split) .ffn-note{--tone:var(--ffn-red);--fill:var(--ffn-red-fill);display:flex;align-items:center;gap:12px;width:clamp(220px,calc((100vw - 460px) / 2 - 64px),300px);padding:12px 14px 12px 12px;border:1px solid var(--ds-line-soft);border-radius:16px;background:var(--ds-surface-0)}.ffn:not(.ffn--split) .ffn-note[data-tone=amber]{--tone:var(--ffn-amber);--fill:var(--ffn-amber-fill)}.ffn:not(.ffn--split) .ffn-note[data-tone=green]{--tone:var(--ffn-green);--fill:var(--ffn-green-fill)}.ffn:not(.ffn--split) .ffn-note--left{text-align:left}.ffn:not(.ffn--split) .ffn-note-badge{display:grid;place-items:center;flex:none;width:42px;height:42px;border-radius:12px;background:var(--fill);color:var(--tone)}.ffn .ffn-note-badge svg{width:26px;height:26px}.ffn:not(.ffn--split) .ffn-note-body{min-width:0;flex:1}.ffn:not(.ffn--split) .ffn-note-title{display:flex;align-items:center;gap:8px;margin:0 0 2px;font-size:17px}.ffn:not(.ffn--split) .ffn-note-num{order:2;margin:0 0 0 auto;padding:2px 8px;border-radius:999px;background:var(--fill);color:var(--tone);font-size:11.5px;font-weight:700;letter-spacing:.04em}.ffn:not(.ffn--split) .ffn-note-line{font-size:13.5px;line-height:1.5}.ffn:not(.ffn--split) .ffn-note:before{width:calc(var(--reach) - 2px);border-top-color:color-mix(in srgb,var(--tone) 45%,transparent)}.ffn:not(.ffn--split) .ffn-note--right:before{right:100%}.ffn:not(.ffn--split) .ffn-note--left:before{left:100%}.ffn:not(.ffn--split) .ffn-note:after{content:"";position:absolute;top:50%;width:10px;height:10px;border-radius:50%;background:var(--tone);box-shadow:0 0 0 2px var(--ds-surface-0);transform:translateY(-50%) scale(0);transition:transform .4s var(--ffn-ease) .5s}.ffn:not(.ffn--split) .ffn-note--right:after{left:-5px}.ffn:not(.ffn--split) .ffn-note--left:after{right:-5px}.ffn:not(.ffn--split) .ffn-note.is-on:after{transform:translateY(-50%) scale(1)}}