Make the next step obvious
We reorganized the website so visitors can move from an industry or challenge to the robots built for it.
OutputA clearer website journey
Case Study / Industrial Robotics & TechnologyWhen work is too risky for people, a robot can go first.
We refreshed JanyuTech's website and created a brochure, booth and product standees to explain its work online and in person.
Website, booth and standeesDesigned for screen and show floor- Client
- Janyu Tech
- Industry
- Industrial Robotics & Technology
- Project
- Website redesign and exhibition launch materials
- Services
- Website, brochure, exhibition booth, standees and video editing
01Meet JanyuTech
Built for work in places people can't safely reach.
Some industrial jobs are hot, confined or hazardous. JanyuTech designs and builds robots that can take on that work, helping people stay at a safer distance.
Its Robotics as a Service model means customers can bring in robotic support for the job, without treating the machine as the whole story.
How they workRobotics as a Service
Robotic support for the difficult industrial jobs that need it, delivered as a service.
Varaha ROVConfined space operations
iDoseMateReady-mix concrete monitoring
The 500 RovHigh-temperature furnace maintenance
02The communication challenge
The technology is complex. Finding it shouldn't be.
No.ProblemOpportunity
01
Too much to find
JanyuTech has a wide range of robots and services. The old site made visitors work too hard to find the right one.
Give each visitor a clear path from their challenge to the right solution.
02
Good pages, loose connections
Products, industries and company information each had a story, but those stories did not always lead into one another.
Help people move naturally from a product to the work it does.
03
Robotics can feel abstract
A robot is easier to understand when people can see where it works and what it helps them do.
Show the machine in context, with its purpose close by.
04
One brand, many places
The website, brochure and exhibition booth all needed to feel like JanyuTech, wherever a conversation began.
Carry one recognizable story from screen to print to the expo floor.
03How we approached it
Start with the visitor. Then tell the bigger story.
Digital
Put the work in context
Product and capability pages bring the people, places and problems behind each machine into view.
OutputA more useful product storyPhysical
Tell the same story in print
The brochure brings the company, its applications and its reach together in a piece people can take with them.
OutputA company brochureMeet visitors where they are
A coordinated booth and three product standees make the story easier to follow on a busy expo floor.
OutputBooth and three standees04Inside the website
A few thoughtful changes make the whole thing clearer.
Homepage
Start with the work people need to do.
The homepage introduces JanyuTech, then gives visitors a direct route into its products, services and work across industries.
Interlinking — how pages connect
HomeProductsFrom the hero to the range
The homepage leads straight into the product catalogue.
HomeIndustriesIndustries we transform
Visitors find their own sector before they find a product.
ProductsExploreExplore our products
Each product card links deeper into its own details.
AboutResearchRobotics Center of Excellence
Research and skill development sit one click from the company story.
05The brochure
A company story you can take into the room.
- AStart with steel
Open with the work JanyuTech does in steel, then move into other applications.
- BShow the job, then the machine
Furnace, hot-strip mill and sludge-cleaning work, each alongside the robot for it.
- CIntroduce the company
Bring JanyuTech's story, its reach across India and the industries it serves together.
- DMake the next step easy
Close with client names and a direct way to get in touch.
06At the exhibition
Designed to catch the eye, then reward a closer look.
Zone 01
Main back wall
The hero wall: “1st in India” headline, the iDoseMate system on a transit mixer, esteemed clients and a strip of machines.
At an industrial expo, visitors decide in seconds who to walk towards. A booth that reads as one brand from the aisle — fascia, walls and counter in the same blue — earns those seconds.
07The product standees
Three machines, three distinct jobs. One family resemblance.
Varaha ROVWhere Humans Can’t Go, Varaha ROV Can.
OrangeiDoseMateConsistent Quality | Sustained Strength | Assured Workability
Blue
The 500 RovEngineering Safety Beyond Human Limits
Red- 01Brand lockup & QR
Logo and scan-to-website QR at eye level on every standee.
- 02“1st in India”
The same headline device opens each one.
- 03Machine in context
Annotated product visual and the monitoring interface.
- 04Challenges → benefits
Industry challenges and key benefits, side by side.
- 05Clients & contact
Esteemed clients, a closing line and sales contact.
08Video
Let the people closest to the work tell the story.
We edited insight-led video content featuring industry professionals, keeping the focus on what they know from doing the work.
A person who knows the work can make a complex product easier to understand.
Video editing was part of the project scope.
—From first sketch to final detail
One story, carried from screen to show floor.
Listen
Learn what JanyuTech builds, who it serves and what visitors need to understand.
Find the thread
Connect the products, industries and company story into a clearer website journey.
Make it tangible
Shape the website, brochure and product materials around the same story.
Take it into the room
Carry the look onto the exhibition booth and three product standees.
Let people speak
Edit video that brings industry professionals and their experience forward.
09What changed
A clearer way to understand what JanyuTech does.
A site that is easier to explore
Visitors can find products and capabilities through clearer paths.
Pages that lead somewhere
Related pages give visitors a useful next step instead of a dead end.
Robots in their real context
Products are introduced alongside the work and industries they support.
A brochure people can take along
The company, its applications and its reach sit together in one piece.
A booth that feels like JanyuTech
The booth and standees carry a consistent look across the exhibition space.
A consistent look, online and off
The website, brochure and exhibition pieces feel like parts of the same brand.
The project focused on clarity and consistency; we have not added unverified performance figures.
—The details
The project, at a glance.
- Client
- Janyutech / Janyu Tech
- Industry
- Industrial Robotics & Technology
- Positioning
- Spearheading Robotic Revolution
- Project type
- Digital Experience & Corporate Brand Communication
- Services
- Website Revamp · Website UI/UX · Navigation & Interlinking · Corporate Brochure · Exhibition Booth · Promotional Standees · Video Editing
—Keep exploring
Good work is better when you can see it.
—Start a Project
Have a story that's hard to explain? Let's make it easier to see.
Tell us what you make, who needs to understand it, and where the story has to travel. We'll help you find a clear way to tell it.
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