Sell out the date, and keep the audience after it.

Further than most people do. A campaign planned backwards from the date has an announcement phase, a build-up and a reminder - each needing its own content. Starting the week of the event leaves only the reminder, which is the phase that converts least.

Yes. Shooting and editing are done in-house - trailers, clips, reels and cutdowns. One asset reposted everywhere performs worse than the same footage cut for each platform, and cutting it per platform is cheap once the footage exists.

No, and you should be wary of anyone who does. What we can do is make sure the right catchment knows about the date, that the content gives them a reason to come, and that the booking path works. We report enquiries and bookings against the date so you can see what the spend produced.

It helps, but organic reach on a following is a fraction of its size, and it varies by platform and by week. A following is a head start, not a distribution guarantee - we plan for it as one channel among several.

Cost. Reach bought for one date disappears with it, so the next launch starts from zero again. An audience that stays - followers, a mailing list, people who came last time - makes each subsequent release cheaper to fill.

We can. Most of your audience will be booking on a phone, so we test that path first - if the journey from a post to a confirmed booking takes too many steps, the campaign in front of it is being wasted.

Yes. We work on what you control - the content, the listings, the campaign and the path to the platform. The platform's own ranking and promotion rules are theirs, and we will not claim to influence them.

It depends on how much is produced, how many dates you are promoting and how much paid reach you want behind them. Talk to us and we will quote against the actual scope.

Clicks, enquiries and bookings measured against the date, alongside what was published, what was spent and what we would change for the next one.

All of them. The mechanics are shared - a date, a catchment, an audience to keep - but the balance shifts. A venue leans on local search and repeat custom, an artist on audience and short video, a studio on release campaigns.